Friday 18 March 2016

Cameroon hip hop Guru: Our Very Own Dr. Dre.

I will call him the pharallel of 237. The all in one hip hop guru in Cameroon. From sound engineer to producer singer video director and rapper. His simply know as Jovi one of the best most sort out rappers now in africa and also the owner of new Bell Music in Douala cameroon. I was introduced to his songs by a friend last year and I do remember very well the song which crab my attention and made me to be a huge fan til date. It was  'Don for kwat' and 'Bastard'. Just with the very first lines I could relate so well with the songs. I went through the entire lyrics of the songs and my insects just went to million of Cameroonians youths who even with their good educational qualifications can not find jobs in the country due to the huge unemployment rate that the faces.  They have simply became Don for kwat due to the discriminatory and corrupt environment which they face in the country
Hope is one of the common messages which one will find in most of his songs. He studied sound engineering in India and decided to go back home and implement this knowledge in the cameroon music industry especially in the hip hop genre. He uses the diversity of Cameroon music in creating most of his beats and the social conditions of the people in for his lyrics especially from the area where he grow up New bell reason why his record lebelle is called 'New Bell Music'. In another interview which he granted to a media house in Carbon he said music legends like Dr.Dre Manu Dipango are his source of inspiration and his studio is for young Cameroonians who have faith in their talent.

Jovi's  Music is not just any popular hip hop sound you hear on a daily basis. He tries to be unique with lyrics and beats which distinguishes him a lot with other hip hop artists. His talent can never be under estimated and his dream of taken cameroon forward in the musical sence can only be appreciated. Remember his been nominated for the category of best album in this year's Kora Music awards.































No comments:

Post a Comment